Success of Non-Alcoholic Beverage Brands and Marketing Strategies

Snaxshot, the curatorial and slightly mercurial grocery newsletter and community, has grown into an industry force, read by consumer packaged goods executives and members of food media on a near-religious level. Andrea Hernández is the muscle behind this influential publication, and we were lucky to have her back in the studio to talk about what is interesting to her in the grocery store, or, shall we say, the “millennial bodega.” We also talk about nonalcoholic beers, Threads, our happy birthday Grimace hangover, grocercore, and how “Walmart is the new pantry Kith.” 

More From Snaxshot:

• Snack Boys, Snack Daddies, & Snaxshot with Andrea Hernández [YT]
• Edible Cogitations: Weekly Wrap-Up [Snaxshot]
• Mars to Buy Healthy Food Maker Kevin’s Natural Foods [Reuters]
• This Is TASTE 217: Snaxshot [TASTE]

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