The Game with Alex Hormozi Lead Gen vs. Closing: Which One’s Broken? | Ep 913
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Jun 23, 2025 In this insightful discussion, entrepreneurs tackle the balance between brand-building and monetization. The challenges of pricing high-ticket offers are explored, emphasizing the need for quality over cost. Strategies for turning commoditized services into unique value propositions are shared, along with tips for optimizing seasonal business strategies. The importance of focused growth versus rapid diversification is highlighted, encouraging listeners to prioritize their core strengths for sustainable success.
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Scale Sales Before Branding
- Mechanize and scale your existing successful sales approach before trying new brand-building efforts.
- Break down the sales process into detailed steps and optimize each part, especially outbound contact and getting samples to decision-makers.
Growth Requires Focused Model
- A friend tried diversifying a general contracting business but found it limited growth.
- Focusing on a single winning model, like roofing, leads to bigger growth than spreading attention thin.
Decommoditize Your Service
- Decommoditize your service by removing all points of friction and reasons competitors fail.
- Emphasize quality, reliability, and unique value-adds to justify higher pricing and reduce price-based competition.