Social Media Strategies for Small Businesses

In this week's episode of The Social Media Takeaway, I am delighted to welcome Peg Fitzpatrick, an accomplished social media strategist with over a decade of experience. Peg was the first head of social strategy for Canva, and she shares the story of how she helped grow Canva from a small startup to a global brand. In this episode, we explore the critical role of consistent social media engagement and the importance of networking and building partnerships for business growth. We also uncover some of the biggest misconceptions small businesses have about social media and offer practical advice on branding, engagement, and handling negative feedback. Whether you're new to social media or looking to refine your strategy, this episode will help you elevate your online presence and drive real results.

Get her new book here! 

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