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Jason On Firms Podcast
370 How To Make the Clients You Already Have Better!
Nov 22, 2024
Nurturing existing client relationships can be more rewarding than finding new ones. Discover how to evaluate client value for sustainable success while avoiding low-value engagements. Entrepreneurs redefine professional value by focusing on real solutions over traditional credentials. Visibility and community involvement can drive growth for small accounting firms, especially with subscription-based models. Finally, establishing boundaries with clients is crucial for improving relationships and modernizing firms.
31:09
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Quick takeaways
- Enhancing relationships with existing clients can redefine their value through improved interactions and impactful services beyond financial capacity.
- Exploring niche markets and transitioning to innovative pricing models can streamline client acquisition and enhance satisfaction while fostering stronger relationships.
Deep dives
Improving Client Relationships
It is possible to enhance relationships with existing clients rather than losing them, even if they are not high-paying. Client value can be redefined based on how interaction occurs and the level of service provided. Understanding that terms like 'better clients' can imply wealth may lead to misunderstandings, as value is not always tied to a client's financial capacity. Focusing on delivering more impactful services, such as comprehensive advisory roles instead of basic bookkeeping tasks, can elevate the client's perception of value.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode