Personal Injury Mastermind 283. 83M Impressions: Lawyer's Guide to Mastering Content Marketing
Matt Dolman, Managing Partner of Dolman Law Group, shares how his website hit 83 million impressions and 670,000 clicks in 12 months.
"All of a sudden Google rewarded us and for three straight years we ranked number one in the country for car accident lawyer. ." - Matt Dolman
In today’s episode of Personal Injury Mastermind, we explore the content marketing strategies that rank legal websites in the top 1% with Managing Partner of Dolman Law Group, Matt Dolman. We discuss:
- How to amplify content so it can be found
- Long-tail keywords, the new frontier in legal SEO
- Quality content production at scale
- Content freshness: When to update mass tort pages and practice areas
- Leverage AI for optimization, not creation, to maintain EEAT
- Strategic social media promotion impacts search rankings
- Collaboration with other lawyers can boost visibility
- Regular content pruning and 301 redirects preserve SEO value
Guest Details
Matt Dolman is the Managing Partner at Dolman Law Group. A trailblazer in legal content marketing, his efforts have helped his websites achieve 83 million impressions and 670,000 clicks in 12 months, and 10 million impressions on a new mass tort site in under a year.
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.
- Rankings: Website, Instagram, Twitter
- Chris Dreyer: Website, Instagram
- Newsletters: The Dreyer Sheet
- Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
- Work with Rankings: Connect
Resources Mentioned
Time Stamps
(00:00) Introduction
(01:33) From Obituaries to SEO: The Unconventional Journey of a Personal Injury Lawyer
(03:08) The Evolution of SEO
(04:48) Content is King
(05:37) Quality vs. Quantity: The Delicate Balance in Content Production
(07:21) Dominating National Rankings
(08:20) Content Refreshing for Better Rankings
(10:28) AI and SEO in Search Results
(12:29) Optimizing Content with AI Assistance
(14:36) Sharing Can Boost Your Rankings
(17:30) Reasons to Share Legal Content
(18:30) Content Pruning
(19:53) How to Measure Success
(21:28) How Long Should You Wait for SEO Results?
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