160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s)

If I had 8 days to prep my programmatic campaigns before 🎄, here’s what I would do daily, in 150 words or less:

Day 1️⃣: Audit/QA Active Campaigns

Begin by thoroughly auditing/QAing all active campaigns in your DSP. 

Check goals like pacing, budget utilization, and KPIs such as CTR, conversion rates. 

Ensure that campaigns are on track to meet their goals. 

Identify underperforming line items—these could be due to low bid competitiveness, poor targeting, or weak creative performance. 

Likewise, pinpoint top-performing placements or segments and consider scaling them. 

Review any discrepancies between planned and actual delivery to ensure alignment. 

Take note of issues like overspending, under-delivery, or unintentional restrictions from pre-bid filters or targeting settings. This step lays the foundation for optimizing and reallocating resources effectively.

P.S.: Did you sign up for our January workshop yet?  Bit.ly/jan25workshop