Join me as I chat with Niels Klement, CMO of Perspective, we discuss how agencies are building highly profitable productized services using AI. He explains that the most successful approach involves focusing on a specific industry niche, creating a repeatable funnel template that delivers consistent results, and using AI to automate fulfillment. The discussion covers funnel optimization techniques, the importance of mobile-first design, and how interactive elements like quizzes significantly improve conversion rates.
Timestamps:
00:00 - Intro
01:44 - Overview of productized services and funnel building
03:21 - How to build a niche-focused service
07:59 - Implementation of funnel templates and ads
11:10 - Funnel Strategies in 2025
14:43 - How to make a great VSL
18:54 - Funnel Strategies in 2025 pt2
21:05 - Where to use funnels
23:51 - Demonstration of Perspective funnel building
29:48 - Using funnels to validate startup ideas
Build your next sales funnel: https://try.perspective.co/4i8i3dkviavy
Key Points:
• Agencies are building highly profitable productized services ($10K-100K/month) by focusing on specific niches and using AI and funnel tools like Perspective
• The most successful agencies target industries that aren't tech-savvy and focus on business-critical services like recruiting and lead generation
• High-converting funnels use interactive elements, personalization, and quiz formats to achieve 26-28% conversion rates on cold traffic
• AI can automate much of the service delivery, allowing small teams or solo founders to scale to significant revenue
1) The Productized Service Revolution
Agencies are shifting from service-heavy to product-heavy models using AI + automation.
Some are scaling to $1M/MONTH with 80% profit margins by:
• Targeting specific niches (bakeries, lawyers, etc)
• Delivering business-critical results
• Using ONE killer funnel template
The best part? You can run this with just 1-2 freelancers + AI agents.
2) The Two Most Profitable Service Models
Across thousands of agencies using Perspective, two business models consistently outperform:
A) RECRUITING FUNNELS
Help businesses find talent through automated systems
B) LEAD GENERATION FUNNELS
Deliver qualified prospects to businesses
3) The "One Funnel, Sell Twice" Strategy
The most successful agencies:
• Pick ONE industry (preferably not tech-savvy)
• Create ONE funnel template that delivers results
• Use AI to customize it for each client
• Automate fulfillment with AI agents
Top agencies in Perspective convert at 26-28% on COLD traffic!
4) What Makes High-Converting Funnels Work?
The best performing funnels focus on:
• SPEED: Pages loading less than 1 second convert 2.5X better
• INTERACTIVITY: Quiz elements that create engagement
• PERSONALIZATION: Tailoring content based on responses
• CONSISTENCY: Matching ad messaging to landing page
These elements create a "dopamine hit" similar to social feeds.
5) The VSL (Video Sales Letter) Framework
For creating high-converting video content:
• Focus intensely on the HOOK (first 5 seconds)
• Provide genuine EDUCATION and value
• Show PROOF that builds credibility
• Create a natural progression to the OFFER
6) How To Build Your First Funnel
The process is simpler than you think:
1. Start with a mobile-first approach (95% of paid social traffic is mobile)
2. Use quiz elements to qualify leads
3. Personalize follow-up based on responses
4. A/B test continuously (Perspective makes this easy)
7) The Startup Validation Strategy
1. Build an audience on social
2. Create a funnel to test messaging
3. Send organic traffic to validate
4. Collect quiz data to understand pain points
5. THEN build your product
KEY TAKEAWAY:
The future of services is PRODUCTIZED.
With tools like Perspective + AI, you can build a highly profitable, low-overhead business by:
• Focusing on one niche
• Delivering one critical result
• Using one killer funnel
• Automating with AI
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND NIELS ON SOCIAL
Instagram: https://www.instagram.com/nielsklement
LinkedIn: https://www.linkedin.com/in/nielsklement/
