He's built multiple $1M+ funnels, Here's What Works In 2025

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Apr 21, 2025

In this engaging conversation, Niels Klement, CMO of Perspective and an expert in funnel building for agencies, shares insights on using AI to create profitable productized services. He emphasizes the importance of targeting specific niches and developing repeatable funnel templates. The discussion highlights funnel optimization strategies, such as mobile-first design and the use of interactive quizzes to boost conversion rates. Niels also delves into mastering Video Sales Letters, stressing the need for catchy hooks and personalized content.

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ANECDOTE

Niche Funnels Scale Big

Agencies are making $10K to $100K per month by focusing on niche markets and productized funnels.
One agency scaled to nearly $1M/month by recruiting specifically for bakeries, showing this model's potential.

ADVICE

Build One Killer Funnel

Build one funnel template targeting a specific industry's business-critical service.
Apply AI to generate copy and automate fulfillment to easily scale the productized service.

INSIGHT

Speed Doubles Funnel Revenue

Fast loading funnels convert up to 2.5x more than slow-loading ones.
Optimizing page speed dramatically increases revenue in paid performance marketing.

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Join me as I chat with Niels Klement, CMO of Perspective, we discuss how agencies are building highly profitable productized services using AI. He explains that the most successful approach involves focusing on a specific industry niche, creating a repeatable funnel template that delivers consistent results, and using AI to automate fulfillment. The discussion covers funnel optimization techniques, the importance of mobile-first design, and how interactive elements like quizzes significantly improve conversion rates.

Timestamps:
00:00 - Intro
01:44 - Overview of productized services and funnel building
03:21 - How to build a niche-focused service
07:59 - Implementation of funnel templates and ads
11:10 - Funnel Strategies in 2025
14:43 - How to make a great VSL
18:54 - Funnel Strategies in 2025 pt2
21:05 - Where to use funnels
23:51 - Demonstration of Perspective funnel building
29:48 - Using funnels to validate startup ideas

Build your next sales funnel: https://try.perspective.co/4i8i3dkviavy

Key Points:

• Agencies are building highly profitable productized services ($10K-100K/month) by focusing on specific niches and using AI and funnel tools like Perspective
• The most successful agencies target industries that aren't tech-savvy and focus on business-critical services like recruiting and lead generation
• High-converting funnels use interactive elements, personalization, and quiz formats to achieve 26-28% conversion rates on cold traffic
• AI can automate much of the service delivery, allowing small teams or solo founders to scale to significant revenue

1) The Productized Service Revolution

Agencies are shifting from service-heavy to product-heavy models using AI + automation.

Some are scaling to $1M/MONTH with 80% profit margins by:
• Targeting specific niches (bakeries, lawyers, etc)
• Delivering business-critical results
• Using ONE killer funnel template

The best part? You can run this with just 1-2 freelancers + AI agents.

2) The Two Most Profitable Service Models

Across thousands of agencies using Perspective, two business models consistently outperform:

A) RECRUITING FUNNELS
Help businesses find talent through automated systems

B) LEAD GENERATION FUNNELS
Deliver qualified prospects to businesses

3) The "One Funnel, Sell Twice" Strategy

The most successful agencies:

• Pick ONE industry (preferably not tech-savvy)
• Create ONE funnel template that delivers results
• Use AI to customize it for each client
• Automate fulfillment with AI agents

Top agencies in Perspective convert at 26-28% on COLD traffic!

4) What Makes High-Converting Funnels Work?

The best performing funnels focus on:

• SPEED: Pages loading less than 1 second convert 2.5X better
• INTERACTIVITY: Quiz elements that create engagement
• PERSONALIZATION: Tailoring content based on responses
• CONSISTENCY: Matching ad messaging to landing page

These elements create a "dopamine hit" similar to social feeds.

5) The VSL (Video Sales Letter) Framework

For creating high-converting video content:

• Focus intensely on the HOOK (first 5 seconds)
• Provide genuine EDUCATION and value
• Show PROOF that builds credibility
• Create a natural progression to the OFFER

6) How To Build Your First Funnel

The process is simpler than you think:

1. Start with a mobile-first approach (95% of paid social traffic is mobile)
2. Use quiz elements to qualify leads
3. Personalize follow-up based on responses
4. A/B test continuously (Perspective makes this easy)

7) The Startup Validation Strategy

1. Build an audience on social
2. Create a funnel to test messaging
3. Send organic traffic to validate
4. Collect quiz data to understand pain points
5. THEN build your product

KEY TAKEAWAY:

The future of services is PRODUCTIZED.

With tools like Perspective + AI, you can build a highly profitable, low-overhead business by:
• Focusing on one niche
• Delivering one critical result
• Using one killer funnel
• Automating with AI

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND NIELS ON SOCIAL

Instagram: https://www.instagram.com/nielsklement
LinkedIn: https://www.linkedin.com/in/nielsklement/