Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! How Rob Wagener Turned HCU Devastation into a 5-Figure AIP Business
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Dec 10, 2025 Rob Wagener, an Amazon Influencer and creator of the OINK Chrome extension, shares his inspiring journey from blog devastation to a thriving AIP business. He explains how he turned the Helpful Content Update setback into an opportunity, focusing on two key metrics for product selection. Rob emphasizes the importance of consistency and a strong product pipeline for success. He also discusses how his OINK extension streamlines the process for both full-time creators and side hustlers, making AIP more accessible and effective.
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From Casual Applicant To Full-Time AIP
- Rob joined AIP by submitting three YouTube videos and got approved instantly without knowing much about the program.
- His first AIP month earned four figures and later replaced his salary after persistent work.
HCU Pushed AIP Into The Spotlight
- After HCU wrecked his blog, Rob shifted full attention to AIP and eventually built the Oink extension.
- He later replaced his income and began building tools to help other influencers scale.
Simplicity Plus Better Data Transformed AIP
- The core AIP rule remains simple: pick products that sell and where your video can be seen.
- New data tools and Creator Connections made the program far more strategic and scalable than before.