Sarah Stein Greenberg on Creative Thinking and Action Through Design

14 snips

Jun 3, 2022

Sarah Stein Greenberg, Executive Director at Stanford's d.school, shares insights on design thinking and innovation. They discuss her book, which encourages creative acts for those curious about unconventional solutions. The conversation covers the importance of emotional intelligence in design, overcoming the 'curse of knowledge,' and embracing feedback. They highlight the iterative nature of design as a learning process and explore how techniques like blind contour drawing can foster creativity and self-awareness.

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ANECDOTE

Parable's Personal Resonance and Limitations

Sarah Stein Greenberg appreciates the parable's wisdom and the memories it evokes of her grandfather.
However, she finds the "good versus evil" dichotomy too simplistic for real-world creative challenges.

INSIGHT

Expanding Definition of Design

Design now encompasses systems and experiences, impacting personal and professional spheres.
It's not just about aesthetics but how we interact with services and processes like grocery shopping or substitute teaching.

ANECDOTE

Substitute Teacher Experience

Jill Vialet, a d.school fellow, noticed a recurring issue with substitute teachers.
By focusing on improving the substitute teaching experience, she reduced anxiety and improved retention rates.

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Sarah Stein Greenberg is the Executive Director of the Hasso Plattner Institute of Design. Sarah helps lead the d. school, an interdisciplinary institute at Stanford that nurtures innovators and spreads design thinking.

In this episode, Eric and Sarah Stein Greenberg discuss her book, Creative Acts for Curious People: How to Think, Create, and Lead in Unconventional Ways.

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Sarah Stein Greenberg and I Discuss Creative Thinking and Action Through Design and…

Her book, Creative Acts for Curious People: How to Think, Create, and Lead in Unconventional Ways.
How design includes systems and experiences in both personal and professional realms
The importance of tuning in to the emotional needs and signals when addressing problems or issues
The curse of knowledge or expertise
Keeping an open mind and not jumping to the first solution
Being open to feedback as opposed to seeking validation
An important tool in design is seeking feedback early and often
Starting with a “beginner’s mind” is critical in design
Learning to see things in a new and different way
How reflecting on our experiences can unlock new insights
The exercise: “What?, So What?, Now What?”
The practice of blind contour portrait to locate and turn off the inner critic
Learning to suspend judgment in the generative process
How creative work involves trying new ideas knowing they’re not good
“I Like, I Wish” practice allows us to reflect and reframe an experience
The “tether” practice includes sitting for 3 hours to observe and record what you’re seeing

Sarah Stein Greenberg links:

Sarah’s Website

Twitter

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If you enjoyed this conversation with Sarah Stein Greenberg, you might also enjoy these other episodes:

How to Stay Creative with Austin Kleon

Creativity as a Cure with Jacob Nordby

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