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Sarah Stein Greenberg on Creative Thinking and Action Through Design

14 snips
Jun 3, 2022
Sarah Stein Greenberg, Executive Director at Stanford's d.school, shares insights on design thinking and innovation. They discuss her book, which encourages creative acts for those curious about unconventional solutions. The conversation covers the importance of emotional intelligence in design, overcoming the 'curse of knowledge,' and embracing feedback. They highlight the iterative nature of design as a learning process and explore how techniques like blind contour drawing can foster creativity and self-awareness.
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ANECDOTE

Parable's Personal Resonance and Limitations

  • Sarah Stein Greenberg appreciates the parable's wisdom and the memories it evokes of her grandfather.
  • However, she finds the "good versus evil" dichotomy too simplistic for real-world creative challenges.
INSIGHT

Expanding Definition of Design

  • Design now encompasses systems and experiences, impacting personal and professional spheres.
  • It's not just about aesthetics but how we interact with services and processes like grocery shopping or substitute teaching.
ANECDOTE

Substitute Teacher Experience

  • Jill Vialet, a d.school fellow, noticed a recurring issue with substitute teachers.
  • By focusing on improving the substitute teaching experience, she reduced anxiety and improved retention rates.
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