537. From Taglines to Trust with Sasha Strauss

PayPal. A Fortune 500 company. 13 years. 8 different CMOs. One brand strategist.

How does a 25-person firm retain a client like that? Sasha Strauss says it comes down to one thing: treating every single touchpoint as a brand experience.

From the way his team answers emails to how they structure invoices, everything is intentional. Even for billion-dollar clients, they include language like "we're honored to do this work" and "if you need a payment plan, we can work with you."

In this Get Yourself Optimized episode, Sasha breaks down:

→ Why brand strategy is NOT advertising or marketing (and what it actually is)

→ How to leverage heritage assets that competitors can't replicate

→ The "teach, don't sell" approach that converts the toughest audiences

→ Why he teaches at three universities despite running a thriving agency

This episode is packed with actionable strategies you can implement immediately. Tune in! 🎧

The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/537.