The GaryVee Audio Experience #TBT Business Strategies You Need to Start Doing | Melbourne 2019 Keynote
Mar 25, 2021
Reflecting on a 2019 keynote, the discussion delves into the significance of emerging platforms like TikTok and LinkedIn, comparing them to the early days of Facebook and Instagram. Emphasis is placed on authentic engagement over superficial metrics, as well as the importance of adapting to consumer behavior. Insights on navigating professional growth highlight the need for persistence and resourcefulness. The potential impact of social media on personal relationships and mental health is scrutinized, alongside strategies for audience engagement and storytelling authenticity.
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TikTok and LinkedIn for Business
- Create TikTok and LinkedIn accounts immediately.
- Spend 20-30 hours consuming content to understand what works, then start producing 3-4 pieces daily.
Why People Avoid Content Creation
Many avoid content creation due to insecurity and fear of judgment. This stems from low self-esteem and an overemphasis on external validation.
Muhammad Ali's Media Strategy
Muhammad Ali's fame stemmed from his media savviness, not just boxing skills. He strategically used TV to become a household name.