“The reason that your customers or clients buy anything is because they are trying to change something. It's never about the ‘what’ of what you do – whether that's coaching, whether that's websites… whatever it might be – there is some other change that a customer or client is trying to make, and that's the reason that they're buying the thing that you provide.”

The first step to figuring out how you can help people is to understand who you’re helping. In this episode, Carlos and Ben raise a series of questions to help you figure out who you want to bring with you on a journey of change.

This episode was recorded live with an audience joining in via chat.

Questions to consider

What is the state you’re helping people to transition from, and to?
What do you want them to know?
How do we want them to feel?
What do we want them to do?
Am I continuing to work with the ideal person?

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