How To Re-Engage A Cold Audience

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Maintaining relationships, whether in personal life or business, requires consistent effort and adaptation. Recognize that relationships evolve through seasons—reason, season, or lifetime. In the context of marketing, authenticity and consistency are crucial. Avoid becoming too attached to specific tactics and be open to reinventing your approach.

If you find that your strategies are not yielding results, it's an opportunity for adjustment, not abandonment. Feedback is essential, signaling the need for a shift, not a complete halt. Marketing is a two-way, value-based, long-term relationship. Commitment to showing up consistently and congruently is key.

To re-engage a cold audience, use the AAA method: Awareness, Adjustment, and Articulation. Acknowledge your lapse, reflect on why it occurred, and forgive yourself and your team. Develop a new, realistic plan and communicate it transparently to your audience. State your commitment going forward, providing specifics to build trust. Open the door to communication and feedback, maintaining a two-way relationship. Finally, uphold your commitment consistently, avoiding overcompensation, and gradually enhance your efforts to surprise and delight your audience.

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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.