Episode 126: The Next Evolution of the Traditional Brokerage with Winston Murray

The traditional brokerage model typically found its strength in individual realtors working independently to manage their clients and transactions.

But with the emergence of the full-service brokerage model has proven to offer several advantages over its conventional counterpart. 

By providing real estate agents the autonomy in building their businesses while providing “team-like” support, these full-service brokerages are able to keep and attract those agents who approach their production and trade like a business.

And in a time when big-name brokerages are becoming less relevant, the full-service brokerage is helping agents leverage their time so they can do what they do best and provide top-quality service to their clients while still maintaining a quality lifestyle. 

In this episode, Winston Murray, CEO of Works Real Estate talks about how he built his real estate business, his vision for starting his own full-service brokerage, and why he believes that Sisu is essential for setting up real estate businesses for success. 

Top Takeaways:

(06:26) Why Winston decided to start his real estate brokerage
(08:08) How Sisu Client Portal works
(10:49) What makes Works Real Estate different 
(20:23) The advantage of building an intentional referral-based business
(24:43) Is it worth leaving your team or brokerage to work solo?
(30:54) What does an agent need to do to be successful?
(34:38) What separates Works Real Estate from a team or a traditional brokerage
(37:08) What prompted Winston to start a sales challenge for his agents
(40:49)  Winston’s biggest WHY
(43:49) A piece of advice to those running a real estate business

Connect with Winston Murray

Website: https://portlandworksrealestate.co/

https://www.workshousing.co/

Instagram: @winston_murray1

LinkedIn: https://www.linkedin.com/in/winston-murray-261458a9/

Facebook: https://www.facebook.com/WinstonMurray123

About the guest:

At 20, Winston Murray got involved in some trouble and ended up getting a DUI. He decided to change his life and got totally sober.  He then spent the next four years building and doing volunteer work for a nonprofit organization centered around helping youth who have struggled with drug and alcohol addiction. After passing the torch, he then shifted to real estate so that he can make money to support his family.  

Although Winston has been in the real business for 11 years, with the last 2 years building his own brokerage, his philanthropic entrepreneurial spirit never left him.  He wants to sell real estate, learn the trade so much, and then eventually come back to the nonprofit world. 

Today, Winston Murray is the CEO of Works Real Estate and Works Housing, a nonprofit organization centered around agent resource education, and raising funds through community members and past clients to help other nonprofits who are already doing really good housing-related things in the Pacific Northwest.