Shopify Masters Build a 7-Figure Business by Providing Your Most Priceless Product for Free
Dec 23, 2025
Join Jeff Eiser and Joe Myers, co-founders of Revenge Of, a unique comic and pinball retail space. They share their journey from TV production to building a thriving community-focused business. Discover how they transformed free events into organic sales, leveraged livestreams and Discord for fan engagement, and why customer advocacy is key. They also discuss the balance of passion and profitability, and how limited edition products create urgency. Their innovative approach makes Revenge Of a must-visit destination for nerd culture!
AI Snips
Chapters
Transcript
Episode notes
Pinball Began The Business
- Revenge Of started as a tiny pinball arcade to house machines collected during COVID and became a full shop with comics and events.
- The founders expanded organically into a larger retail and community hub including a nearby coffee shop.
Digital Community Fuels E‑com
- They built a digital community on Discord and use live streams to engage readers and pinball fans.
- That direct engagement feeds product decisions and boosts e-commerce performance.
Use Live Shows To Drive Engagement
- Run regular, content-driven events like weekly live streams tied to product drops to keep audiences engaged.
- Use those events to interact with customers and create a lore that attracts repeat visitors.