In Growth We Trust: Marketing | Growth | Startups 🔮 How to Build Communities, TikTok Success and Content Tips w/ Oscar Mackenzie, Head of Marketing at Shares
Nov 14, 2023
51:14
In this episode, we jammed with Oscar Mackenzie, Head of Marketing at the fintech app, Shares. Previously Social Media Lead at Cleo, Oscar knows a thing or two about community building and engaging content on social.
You'll learn about 📚
0:00 Intro.
1:37 Building community in fintech.
4:05 Revolution in investing tools.
8:33 Social media strategies in FinTech.
11:20 The leveled playing field.
15:11 Mini documentaries about companies.
18:28 Compound interest and investing.
21:38 Content strategy and business impact.
24:06 Tips for content strategy on TikTok.
28:30 Articulating community at Shares.
33:03 Community as a growth strategy.
39:26 Building a cult-like community.
43:20 Brand value in fintech.
46:14 Future trend: The CEO is the content.
49:00 Building a three-dimensional community.
🖇 Useful links 🖇
🔔 Oscar on Linkedin: https://www.linkedin.com/in/oscarmackenzie/
🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/
📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
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