In this engaging conversation, Sam Woods, an AI architect and pioneer in prompt engineering, shares his vast expertise on leveraging artificial intelligence to transform business strategies. He discusses the game-changing impact of AI, particularly in streamlining workflows and enhancing productivity in copywriting. Sam dives into the advanced capabilities of AI tools for deep business research and emphasizes the importance of human oversight in creative processes. Listeners will gain valuable insights into AI's role in modern marketing and effective audience connection through social media.
00:00
forum Ask episode
web_stories AI Snips
view_agenda Chapters
menu_book Books
auto_awesome Transcript
info_circle Episode notes
question_answer ANECDOTE
Early AI Copywriting Breakthrough
Sam Woods recalls discovering in 2020 that AI could write long sales pages by breaking the task into many small prompt steps due to token limits.
The speed and ability to produce complex copy in minutes was mind boggling and hard for him to initially interpret.
insights INSIGHT
AI Automates Text-based Tasks
AI combined with automation tools like Zapier can replicate many computer-based tasks beyond copywriting.
Any job describable in text and done on software can potentially be automated by AI and connected systems.
volunteer_activism ADVICE
Automate Market Research First
Start automating by mapping outcomes and tasks, then use AI tools like Perplexity for market research.
Create simple intake forms with product details to trigger AI-driven research that produces rapid, detailed briefs for copywriting.
Get the Snipd Podcast app to discover more snips from this episode
Our returning champion is Sam Woods, who’s been using AI for business in very big ways since 2016.
That’s a lot longer than most people, including me. And Nathan.
And we’re both big fans of AI for copywriting!
But more important for today’s show, we’re big fans of Sam Woods!
And last time he was here, Sam gave us some highly valuable insights and hands-on tips for using AI with copywriting.
But over the past 10 years, Sam has also developed his own methodologies, training, and frameworks for building and growing online businesses in areas outside of copywriting.
Systems. Automations. In ways you might have imagined on the surface, and ways you could not possibly have imagined.
A refresher about Sam’s background:
He got started with machine learning in 2016 and generative AI in 2019. He was a pioneer in prompt engineering for AI copywriting, and marketing.
Sam has advised Fortune 1,000 companies and teams across the world, as well as advised and consulted with CEOs and other C-Suite executives.
He describes himself as “a strategic AI architect who advises C-Suite leaders on turning artificial intelligence into their most powerful competitive advantage.”
And he’s going to share a little bit of that massive store of wisdom with us today.
So before we start the interview, let me remind you first that
Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time.
1. You’ve been talking about a mindset shift, away from prompts and more towards how AI can handle small or large portions of a business. Can you remember the first time when this became obvious to you, and what was that like?
2. For one of our listeners who’s juggling client work and marketing, what would you say is the first place they should consider using AI to automate the business?
3. You said in a tweet that AI that really caught my eye that AI systems should run “24/7” like invisible staff. Could you tell us about one or more everyday tasks you’ve automated yourself that have made a major difference in your business?
4. What are some other ways to use AI that most people aren’t thinking about?
5. Could you talk about the concept of migrating mindset from a “factory” model of business to a “neural network” model, especially when working with AI?
6. What’s the biggest mistake you see people making when they start building business systems around AI?
7. Looking ahead two years, what are the best habits and knowledge our listeners can start to develop now so they’re not behind the curve when AI takes over even more of the market?
Sam’s website: https://samueljwoods.com/
Other resources:
https://bionicbusiness.comhttps://www.copywriting.ai/ Download.
Copywriters Podcast 
