Kwik Brain with Jim Kwik Your Values Determine Your Learning Capacity (How to Transform Your Focus, Memory, and Motivation)
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Dec 15, 2025 
Dr. John Demartini, a renowned human behavior specialist and author, shares his journey from overcoming learning challenges to becoming a thought leader. He explains how your values dictate your focus and learning speed, emphasizing the importance of aligning your studies with what truly matters to you. Demartini introduces his value-determination process to break procrastination and enhance retention. He also discusses transforming polarized debates into meaningful dialogues, advocating for a values-driven approach to education and personal growth.
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Values Gate What You Notice
- Your values determine which information your brain lets into conscious awareness via filtering systems like the pulvinar and reticular activating system.
- Link learning material to your highest values to electrify attention, retention, and application.
Make 25–30 Value Links
- Ask yourself how studying a topic specifically helps fulfill your highest values and make 25–30 links to create neuroplastic connections.
- Do this for each subject to turn content from being 'in the way' into 'on the way' and stop fading while studying.
Question Triggered Hidden Recall
- At 24 John was asked a challenging question during a lecture and a photograph of Grey's Anatomy popped into his head, bringing unconscious knowledge into awareness.
- That moment proved questions tied to value can retrieve vast unconscious learning for rapid recall.
