The Russell Brunson Show
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
Apr 9, 2025
Adley Kinsman, the queen of viral content, shares her incredible journey from a bankrupt musician to a social media powerhouse racking up billions of views. She reveals how to hook viewers with her unique storytelling framework and the pivotal 'chicken-in-a-bathtub' video that changed everything. Adley explains why retention is the key metric for success and offers insights into the biggest mistakes business owners make. With strategies that suit any brand, she teaches how to dominate organic social media without spending on ads.
48:28
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Quick takeaways
- Adley Kinsman's transition from a bankrupt musician to a viral content creator highlights the transformative power of effective storytelling in marketing.
- The significance of viewer retention is underscored, with strategies like open loops in storytelling being essential for maximizing video engagement.
Deep dives
The Importance of Selling Skills
The main issue with funnels often not converting lies in insufficient sales skills rather than the funnel's effectiveness itself. Many entrepreneurs focus heavily on creating elaborate sales funnels, but without the ability to sell effectively, conversion rates will likely remain low. By honing selling techniques, individuals can drastically improve the performance of their funnels and achieve better results. Continuous learning and participation in events that focus on selling can significantly enhance these skills, leading to greater success in funnel-driven businesses.
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