The Russell Brunson Show

The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25

Apr 9, 2025
Adley Kinsman, the queen of viral content, shares her incredible journey from a bankrupt musician to a social media powerhouse racking up billions of views. She reveals how to hook viewers with her unique storytelling framework and the pivotal 'chicken-in-a-bathtub' video that changed everything. Adley explains why retention is the key metric for success and offers insights into the biggest mistakes business owners make. With strategies that suit any brand, she teaches how to dominate organic social media without spending on ads.
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ANECDOTE

From Musician to Content Creator

  • Adley Kinsman's journey started in music, touring with Blake Shelton.
  • A viral video of chickens in a bathtub changed her trajectory, leading her to focus on content creation.
INSIGHT

Power of Organic Social

  • Organic social media is the greatest wave of free advertising ever seen.
  • Adley Kinsman consistently achieves billions of views monthly since 2020 without paid ads.
ANECDOTE

YouTube Short Success

  • One YouTube short gained Adley Kinsman 2 million subscribers.
  • The video took only 15 minutes to create, demonstrating the power of short-form content.
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