Why All Businesses Should Start Using AI or Risk Getting Replaced (Interview With Mark de Grasse of Digital Marketer)
Oct 22, 2023
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Mark de Grasse, an expert in AI and digital marketing, discusses the transformative power of AI in the agency landscape. Topics covered include the risks of not adopting AI technologies, the impact of 'no code' on marketers, benefits of using AI in business projects, implementing a system in companies, and the importance of perception value and AI for business efficiency.
No code development enables marketers to quickly create revenue-generating apps, improving efficiency and marketability.
Integration of AI with no code development allows businesses to easily incorporate AI features and meet customer expectations.
Deep dives
No Code Revolution: Simplifying Software Development
No code software development is a growing trend that allows non-developers to build software easily. It combines various technologies like Webflow, Zapier, and bubble.io to simplify the development process. This technological advancement provides creative control and a quicker time-to-market. By utilizing drag-and-drop features and the flexibility to add custom code, users can build and refine their own software solutions. The cost-effectiveness and ability to quickly iterate make no code development an attractive option for marketers and service businesses to create revenue-generating apps. Additionally, the perception and valuation of software products have significantly increased, amplifying the value of integrating no code development in marketing agencies.
Revenue Growth and Enhanced Efficiency with No Code
No code development empowers businesses to solve revenue-related problems and optimize their operations. By developing apps tailored to revenue generation, marketing agencies can create additional monetization opportunities and even spin off separate brands for higher valuations. The ease and speed of no code development enable swift ideation and execution, eliminating the need for extensive research and complex coding. Additionally, the seamless integration of no code platforms with other tools, including AI, opens up endless possibilities for marketers to leverage cutting-edge technology in their apps. These advancements not only improve efficiency but also strengthen the perception and marketability of businesses utilizing no code solutions.
No Code: Removing Barriers and Embracing AI
No code development has removed the barriers to entry in AI application development. With platforms like bubble.io offering instant integration with chat GPT, businesses can easily incorporate AI features into their apps without the need for extensive AI knowledge or coding expertise. This opens up the opportunity to ride the AI trend and develop AI-driven applications that cater to the growing demand from users. By embracing AI and creating AI-powered apps, businesses can enhance the value of their products and meet the evolving expectations of customers. The availability of AI tools within the realm of no code development provides a straightforward pathway for businesses to leverage AI's capabilities and create innovative solutions.
In this episode, we delve into the transformative power of Artificial Intelligence (AI) in the agency landscape. We talk about why embracing AI is not just a smart move but a crucial step for agency owners who want to stay ahead in the competitive market. We’ll uncover the risks associated with lagging behind in adopting AI technologies and how it could lead to obsolescence.
Thanks so much for joining us this week. Want to subscribe to How to Scale an Agency? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Thanks so much for joining us this week. Want to subscribe to How to Scale an Agency? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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