This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose 226: Content Jobs Among Biggest Growth Area Per World Economic Forum
In episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing report by the World Economic Forum on the future of jobs. In it, the WEF predict that sales, marketing and content jobs will be among the most plentiful.
In other news, the death of the cookie (as declared by Google) is big news for advertisers, publishers and content marketers. Who will win? (Joe and Robert tell you)
Finally, the boys break down the success of new media companies turning profitable, and what marketers can learn.
In rants and raves, Joe raves about the Unauthorized Biography Series and Loserthink by Scott Adams. Robert then talks in detail about the life and death of Clayton Christensen.
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This episode is sponsored by ContentTECH Summit.