Ep. 120 – How to Build a Food Communication Platform

Today I help Debomitra Dey and Soniya Katekar design their website through a conference call. I’ve done this before, but I wanted to post this up so eventually, if you would like to create a blog, or Instagram account, or podcast, you can use this as a way to motivate you, or at least see how I get motivated to do things.

In this episode, I drill down on the purpose on how I structure my website, and then talk about how committed you want this to be. More importantly, what are the steps and processes you need to focus on to go all out?

I hope this episode will inspire you to create your own platform! Like Debomitra and Soniya, I’m always happy to chat with people who are trying out ways to educate people on science. After all, we are all in this together.

Sponsor - BAKERpedia

This episode is brought to you by BAKERpedia – your one-stop, resource that answers all your questions on industry trends, ingredient information, food safety and more. It’s shared knowledge, freely available, always. BAKERpedia.com – we do all the thinking so you can focus on your business.

Sponsor – FoodGrads

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Show Notes

The Food Tech Club Soniya Katekar - Pretzel Baron Food Safety Manager Debomitra Dey - Equinox Lab Sensory Analyst Did you know: In India, if you tell anyone in Food Science, people think it’s cookingMindset: Treat this like a job, the only way you will make an impact is to post every day Website: You should focus on a way to have your reader “binge watch” your content Use bought wordpress themes for a template to get things up and running Spending money on things because it’s an investment SEO is ok, but consistent content is better Example of a good website: Mr. Money Mustache

Website Tips Home Tab About Section Articles or other media Contact Tab Social Media Tab Right side of the column is to have: recent or best posts. Category list, banners to buy products Should you tag your posts on your website? I do tags on profession or category Gather people’s emails because it’s much better in the long run to collect emails How to get social media tracking:  Yea just post anything, often Books on Social media (Gary Vaynerchuk) Crush It Crushing It Jab Jab Jab Right Hook You should think about money when you make an online platform because you will be striving for value. This is a very hard thing to grasp.

On guest blogging You should invite guest bloggers after you have a bunch of articles under your belt. Guest articles will help bring their audience over to your area

On Linkedin posting Just test things out on social media until you find something that ticks

On communicating to people about food scientist Talk big about food scientists. Don’t talk daily life. It’s too boring. Talk about how to feed the world through food. You have to take three steps back.

Anyone can read a term paper, nobody reads textbooks, but people read stories

On getting traction Post every single day

Notable food influencers mentioned Meg and Cat Katie Jones

Learn more about your ad choices. Visit megaphone.fm/adchoices