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How the Clean Mama Brand Turned Content Into Cash (MU Classic)

Sep 15, 2025

Guest

Becky Rapinchuk

Becky Rapinchuk, founder of Clean Mama, transformed a simple cleaning blog into a thriving multi-stream business with products in national retailers. She shares insightful tips on the power of email marketing and the need to stand out with authenticity. Becky emphasizes consistency in content creation and how to navigate changes in SEO and social media. Learn how she turned her side hustle into a successful brand, adapted during the pandemic, and built smart partnerships that align with her values.

48:39

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ANECDOTE

Humble Origins: Checklists To A Business

Becky started cleaning houses and creating checklists to manage life while working multiple jobs and raising kids.
She refined that routine over years before launching Clean Mama in 2009 and selling printables on Etsy in 2010.

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ANECDOTE

From PDFs To 50K Sales

Becky launched a downloadable printable routine on Etsy for $10 and later sold tens of thousands of copies.
She handled delivery manually at first, emailing buyers the PDFs herself before Etsy automated downloads.

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ADVICE

Create Multiple Revenue Streams

Diversify income: add memberships, products, books, and affiliate revenue instead of relying on one channel.
Launch repeatable offerings like a membership for recurring revenue and deeper customer connection.

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Crafting a Unique Voice in the Content Creation Space

01:53 • 2min

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From Chaos to Clean: The Birth of Clean Mama

03:27 • 15min

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Streamlining Finances and Perfecting Game Day Gatherings

18:12 • 2min

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From Side Hustle to Brand Success

20:35 • 9min

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Renewing Creative Energy

29:57 • 5min

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Balancing Authenticity and Growth in Business

34:30 • 13min

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Building a Brand through Authenticity and Community Engagement

47:23 • 2min

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#588 Struggling to keep up with content creation or wondering how to turn a blog into a full-fledged business? In this episode hosted by Kirsten Tyrrel, Becky Rapinchuk, founder of Clean Mama, shares how she built a thriving brand from a simple cleaning routine, growing it into a multi-stream business with books, memberships, and a product line now in national retailers. She breaks down the power of email marketing, the importance of standing out in a crowded space, and how consistency is the key to long-term success. Whether you're starting a content business or looking to scale, Becky’s journey is packed with actionable insights to help you build something sustainable and profitable!

(Original Air Date - 2/17/25)

What we discuss with Becky:

+ From blog to brand – How Clean Mama grew into a thriving business

+ Email marketing matters – Owning your audience for long-term success

+ Stand out online – Avoid copying and build an authentic brand

+ Multiple income streams – From Etsy printables to books and products

+ Sustainable growth – Scaling a business without burnout

+ Adapting to change – Navigating shifts in SEO and social media

+ Consistency is key – The power of regular content creation

+ Full-time entrepreneurship – Transitioning from side hustles to CEO

+ Smart partnerships – Choosing brands that align with your values

+ Lessons from 2020 – How the pandemic fueled business growth