This podcast episode features a discussion between Rob Cairns and Todd Jones on differentiation for service-based businesses. Jones emphasizes identifying a unique value proposition by asking key questions about one's services and target audience. He proposes several differentiation strategies, including leveraging one's story, refining one's processes, providing exceptional service, establishing expertise and reputation, implementing strategic pricing, and focusing on a specific type of client. The discussion highlights how these strategies can help service businesses stand out in a competitive market.
