EP 63 - Balsamiq with Sufian Siddiqi

Welcome to the UX/UI and Wireframing series, where we explore different tools that Product Managers use in the design process, either on their own or with the help of a UX/UI Designer.

In this episode, Matt and Moshe had the pleasure of speaking with Sufian Siddiqi, Lead Product Manager at Lucid Motors, about the tool Balsamiq. Sufian has been using it for years now, since it was in beta. He loves the simplicity of the product, especially at the early stages of a product ideation.

In the episode, Sufian talks about:
Why he uses Balsamiq
How using a more designer oriented system runs the risk of skipping the wireframing step
Collaboration and prototyping with Balsamiq
Using template
Learning how to wireframe with Balsamiq’s resources
And so much more!

To learn more about Balsamiq:
https://balsamiq.com/

Connect with Sufian:
https://www.linkedin.com/in/sufian/

Connect with Matt and Moshe on LinkedIn:

*Matt - www.linkedin.com/in/mattgreenanalytics
*Moshe - www.linkedin.com/in/mikanovsky

*Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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