Storytelling for Impact - ⁠Heather Cowie⁠⁠ | Horizon Search 4

In this episode, we delve into the art of storytelling and its profound ability to evoke understanding, empathy, and change. Our guest is Heather Cowie, Manager of Community Engagement at the Alzheimer's Society of British Columbia, which focuses on initiatives to help people with dementia and their care partners engage with their communities.

In her role at the Alzheimer’s Society of B.C., Heather works with municipalities and stakeholders to create inclusive and supportive spaces for people living with dementia. She is passionate about making a difference in the lives of people affected by dementia and is dedicated to ensuring they have a voice in their communities. Heather shares how understanding the priorities and constraints of various stakeholders, making nuanced changes like improved signage and tailored communication strategies, and actively listening to those with lived experiences are integral elements of impactful storytelling.

Timestamps:
02:48 Unpacking the Importance of Stories in Dementia-Friendly Communities
04:24 Engaging People with Lived Experience in Dementia Care
07:57 Creating a Dementia-Friendly Canada Through Storytelling
12:42 The Importance of Tailoring Communication
17:53 From Shaky Hands to Confident Public Speaker
21:03 The Importance of Audience Feedback

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