Take the guesswork out of financial decisions at every stage of life with Maxifi: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://maxifiplanner.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Designed by Economist Laurence Kotlikoff.

Professor Kotlikoff talks with Adam Pener, a serial entrepreneur and visionary in medical device innovation. Adam's work spans multiple industries, including advanced security and emission reduction technologies. His latest groundbreaking project, Mask Zero, is set to revolutionize pandemic preparedness with the development of a cutting-edge, FDA-compliant mask that integrates UV light technology to neutralize pathogens. With patents already secured and significant advancements in both technology and regulatory approval, Adam's insights provide a rare glimpse into the high-stakes world of medical device innovation.

Topics Covered:

• Navigating the FDA Approval Process
• Strategic Hiring and Expertise Utilization
• Market Potential and Execution
• Future Plans and Technological Enhancements

Time Stamps:

• 00:00 Larry Kotlikoff and Adam Penner discuss entrepreneurship.

• 05:46 Serial entrepreneur focuses on revolutionary green technology.

• 07:33 Working with government consulting, not officially within government.

• 12:13 UVC technology adapted for wearable PPE device.

• 15:50 Lightweight, comfortable seal for extended wear.

• 16:48 UVC lights kill virus, create air purification.

• 20:55 UVC testing successful, company progressing in 2023.

• 25:21 Navigating FDA process without long-term connections.

• 26:35 Finding confidence and success in anxious adventure.

• 31:14 $30,000 decision led to FDA recognition.

• 33:01 High praise for Tasha's leadership and trust.

• 39:02 Series A funding plan for technology company.

• 41:14 Plan to produce and market medical technology.

• 45:44 Roger predicts easier and cheaper viral attack.

• 46:53 Lessons in entrepreneurship and making connections matter.

In this episode, you will gain valuable insights into the intricate process of bringing an innovative medical device to market, the importance of strategic expertise in overcoming regulatory hurdles, and the vision required to execute and capitalize on market opportunities. Adam Penner's journey underscores the transformative potential of focused innovation backed by determined execution.

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Laurence Kotlikoff is a Boston University Economist, a NY Times Best Selling Author, President of maxifi.com, and Author of Money Magic.

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