HBR On Leadership

Cultivating an Experimental Mindset in Your Organization

114 snips
Oct 1, 2025
Stefan Thomke, a Harvard Business School professor and author of *Experimentation Works*, shares insights on the power of business experimentation. He highlights how experiments can reveal value often missed through intuition. Thomke discusses barriers to experimentation, the importance of a supportive culture, and practical strategies for integrating tests into decision-making. He also illustrates successful cases like Kohl's and Booking.com, emphasizing the balance between risk management and learning from failures. Overall, he underscores that an experimental mindset can be a game changer for organizations.
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ANECDOTE

Bing Experiment That Beat A Manager

  • An employee at Microsoft's Bing launched an experiment that the manager had shelved.
  • The test generated over $100 million in additional revenue in one year.
INSIGHT

Tests Trump Intuition For Customer Behavior

  • Managers' intuition often fails when predicting customer behavior.
  • Running tests reveals what actually works instead of relying on opinions.
ADVICE

Invest In Experimentation Infrastructure

  • Build the infrastructure and tools to run rigorous experiments at scale.
  • Invest early so tests are affordable, repeatable, and produce credible results.
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