8. Political PR with Jennifer Fermino, Comms Dir, New York City Council

Political PR can be a daunting, 24-hour grind that's more like boot camp and less like The West Wing. Political reporter turned Political PR pro Jennifer Fermino heads communications for the New York City Council and Speaker Corey Johnson, and manages a team that includes traditional PR, social media and content creation. Hear how she juggles the demands of council members, constituents and the press.  The PR podcast is your look inside the world of how public relations helps smart businesses and leaders in their industries tell their story to the world. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.