381: 5 Lessons from 2 Years on LinkedIn

If you’ve been thinking about posting more on LinkedIn or if you’re curious about how to best use this social media platform, today’s show is for you. It took me a long time to understand the purpose of LinkedIn and how it can be beneficial in connecting me to the right followers. Join me for an honest look at my experience and the biggest lessons learned.

You’ll Learn:

• 5 lessons learned over the last 2 years on LinkedIn:
• The magic is in the DMs.
• Focusing on thoughtful relationships is better than chasing followers.
• LinkedIn’s search tool is amazingly helpful for making connections.
• The algorithm will always change.
• Don’t chase trends, but focus on consistency and diversified content.
• Experiment on LinkedIn, but don’t overthink the metrics.
• Watch out for growth gurus.
• Be wary of those who over-promise and under-deliver.
• I’m more interested in posting things that will help a young therapist like I used to be.
• Followers are less relevant than you think.
• It’s about the right people—not ALL people.
• Try creator mode and curate your network intentionally.
• The daily posting game is a slow burn.
• I’ve learned to pace myself in posting.
• I would rather focus on slower growth in followers and have consistency and sustainability.
• Connect with me on LinkedIn!

Resources:

Interested in becoming part of our affiliate program? Learn more!

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

Mentioned in this episode:

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.