Code and Conquer - The Indie Hacker Podcast #032 Scaling Down to Scale Up with Alex Suzuki
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Jan 24, 2025 Alex Suzuki, creator of Strich.io, shares his transformative journey from agency owner to solo developer. He discusses his strategic move to focus on building niche B2B products, emphasizing the importance of passion in entrepreneurship. Alex reveals how he competes effectively with larger firms and maintains a healthy work-life balance. He offers insights into navigating enterprise sales, the complexities of SDK development, and the critical role of building credibility through partnerships. This conversation highlights the joys of sustainable indie hacking.
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Scaling Up, Then Down
- Alex Suzuki transitioned from freelancing to starting an agency with a friend.
- The agency grew, leading to management challenges and a shift in Alex's role from builder to administrator.
Pandemic Reflections
- The pandemic and remote work further fueled Alex's desire to return to building.
- He realized his happiness stemmed from coding and creating, not managing.
Gradual Transition
- After scaling down, Alex transitioned gradually by keeping two agency clients while building Strich.
- This allowed a smoother shift to indie hacking, not a sudden jump.