The Vergecast The Apple Car crash
5 snips
Mar 1, 2024 
Lauren Feiner, a senior policy reporter at The Verge, dives into the Supreme Court's latest arguments on online speech and the First Amendment. She discusses the implications of new social media regulations and how they could reshape free speech, especially ahead of the 2024 elections. The hosts reflect on Apple's ambitious but ultimately doomed car project, juxtaposing its fate with the success of the Vision Pro. They explore the chaotic landscape of tech regulations and the absurdities in AI advancements, all peppered with humor and insights.
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The Pretend Car Ride
- Johnny Ive presented Tim Cook with a car model without a steering wheel, relying on Siri for navigation.
- An actor even pretended to be Siri during this demo, showcasing Ive's vision for Apple's car.
Design vs. Reality
Apple's design-centric approach clashed with the realities of the car industry, where innovation is limited. The prevalence of mid-size crossovers further restricted their design freedom.
Apple's Fashion Phase
The Apple car project coincided with Apple's 'fashion company' phase, marked by prioritizing aesthetics over functionality. This era saw design choices like the butterfly keyboard and thin iPhones with poor battery life.