The Apple Car crash
The Vergecast
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Apple's Automotive Ambitions: A Project Titan Retrospective
This chapter explores Apple's tumultuous journey with Project Titan, their ambitious foray into self-driving vehicles, which ultimately faced numerous challenges and an eventual strategic pivot towards generative AI. The conversation highlights the whimsical and innovative spirit of Apple's approach, while critiquing the practical realities of automotive design and production. Through humor and reflection, the hosts analyze the implications of this shift and ponder what potential paths Apple could have taken in the technology landscape.
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