My Amazon Guy Steven Pope Amazon FBA Weekly Q&A - Ask Any Seller Central Question 03/11/2022
00:00 Amazon FBA Weekly Q&A
10:16 MAG team will be at PROSPER Show 2022
11:40 Do you lower the bid on KW that have high impressions (2k+) w/ no clicks?
12:37 You mentioned you recently hired a PR agency and have done more media appearances, what are your biggest takeaways from them?
16:47 B08GHGJFL7; My product catalog changed and showed it as if it is a book. Upload flat file but didn't change.
21:05 B09H3QW364; I have not seen an organic KW boost yet on H10, how long does it take to kick in?
26:42 I have to do a reorder soon but I want to swap the brush out w/ a different accessory item. When I swap the brush out, can I keep this same SKU and just change images?
28:56 Last week of FEB we has a huge decrease in our ROAS and ACOS jumped on otherwise very successful campaigns. We are clueless about what could cause it and working hard to bring the ROAS back.
35:31 Weekly, I'm moving to convert KW from auto campaign to exact match campaign. Per your experience, should I run them as a phrase campaign as well?
36:32 How do I match a bad review w/ their order number, so we can send them an email to address their issue.
37:02 I'm trying to break up my old campaigns from having 50KWs to just 10-15 KWs each, and it's taking forever manually. Any shortcuts?
38:13 When to raise the price of newly launched seasonal products?
38:37 How do you retarget your customers?
43:30 I purchased a TM from MAG. Since my TM is pending and being brand registered can I kick off hijackers?
46:47 Helium10 vs Junglescount, tool preference?
48:12 Building on the copyrights infringement complaint, what is the proper protocol? Attempted to use the "Report a violation tool" and they nuked my whole listing.
48:49 What do you think about the food category for people who are starting out?
49:03 Can you do a screen share to show how to set up a video ad?
53:58 Also once the new color variation is up and running can the two different listings be combined while carrying over reviews and ranking from either of the two?
54:47 Is it better to launch a new variation color under an old listing, to benefit from reviews/ranking?
55:29 I filed the TM w MAG and received the serial numbers. Both Copyright and TM reports got rejected. Never had this issue until recently.
56:06 PickFu live A/B test: B09NRXZF65 vs B00SX4V7NE
1:00:46 What do you think about the Patio, Lawn & Garden category?
1:01:30 Can you dive a little deeper on duplicated SKUs under 1 ASIN?
1:02:44 If my overall campaign budget is $500 daily but I have 2 Ad groups in the campaign, how is the budget split between Ad groups or does each get its own $500?
1:04:08 If I have 5 different scented products, what would be the benefit of parenting then vs not parenting them together?
1:08:18 ASIN REVIEW: B09NRXZF65 ACOS is 150%=2500/mo Ad spend
1:14:12 PickFu live test result
1:16:15 Seems like there are a lot more US sellers not selling on CA but listings on CA and selling from the US. It's hard to track them down.
1:17:15 Do KWs rank w/ broad & phrase match types as well or only w/ exact match type?
1:18:11 How do you track 1k-4k KW whether they are indexed or not? What is your strategy for indexing KWs?
1:17:10 Did you check out the new search catalog performance from brand analytics?
1:22:23 How do you decide to pause KWs in your PPC campaigns? What should be the click & order ratio?
1:23:16 Child ASINor new listing for a higher strength product in supplements? Parent as over 2k reviews.
1:23:34 A recently began to manage multiple accounts for different clients. Do I have to open up new AMZ account w/ different telephone numbers for each account w/ permissions?