Magdalena Bay has been working in business development for eight years now. She is an expert in the MVNO market, but outside of work, she loves spending time with her kids and showing her golden retrievers at dog shows.

In this episode, Magda educates us on how Mobile Virtual Network Operators (MVNOs) work, especially with how Mobile Network Operators (MNOs) and MVNOs price their offers.

Why you have to check out today's podcast:

Learn what the MNO and MVNO are all about;
Understand how MNOs and MVNOs provide value to their customers; and
Find out how pricing works in the MVNO market

"You need to give time to your customers so they can adjust to the new models you are trying to introduce. And maybe, sometimes, the strategy that you're implementing won't work in the beginning, but if you just wait little by little, then it can bring the results."

– Magdalena Bay

Topics Covered:

01:45 – How Magda got into pricing

02:10 – Learning how Mobile Network Operators (MNOs) and Mobile Virtual Network Operators (MVNOs) work

07:21 – Why pricing in the MVNO market is interesting

09:27 – Sample scenarios of how MVNO provides value to customers

11:34 – How pricing in MVNO works

14:26 – What it means to play on a breakage when you're in the MVNO market

16:20 – Magda asks Mark: "How do you approach your consulting when you're in a totally new industry for you?"

18:18 – Does Mark have plans of getting experience from other countries and industries?

23:14 – Magda's piece of pricing advice for the listeners

Key Takeaways:

"Pricing here is extremely difficult, in the sense that obviously, some of the customers wants to have everything the cheapest possible way. And in this setup, the infrastructure and building, everything cost your investment. You have to get your return on this investment. And as you mentioned before, MVNOs are always competing with these big boys, with MNOs, so this is almost impossible to be on the same pricing level." – Magdalena Bay

"Assuming that you would get also unlimited plans from the MNO, you are very limited on how much you can earn, because you are only limited to this, let's say, two zloty per bundle or two euro per bundle – just any number I'm saying now – and you can't grow on this, if you know what I mean." – Magdalena Bay

People / Resources Mentioned:

Connect with Magdalena Bay:

Connect with Mark Stiving:

LinkedIn: https://www.linkedin.com/in/stiving/
Email: mark@impactpricing.com

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