Money Lab The Helpful AF Business Strategy
5 snips
May 23, 2025 Discover a groundbreaking brand strategy that focuses on being 'Helpful AF'. The discussion highlights how exceptional value in content creation can drive customer loyalty. By prioritizing responsive customer service, businesses can create lasting connections with their audience. Tune in to unravel practical insights that can transform your brand approach!
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Make Helpfulness The North Star
- The core brand strategy is to be “Helpful AF”: massively useful, not just minimally helpful.
- Use that standard as a gate: don’t publish unless it reaches that level of helpfulness.
Add Formats To Increase Value
- Beef up content with extra formats: longer detail, images, video, and multiple learning methods.
- Ensure every inch of an email or post adds real value and avoid filler like arbitrary stock photos.
Slow-Crafted Hot Tub Handbook
- Matt and Steph spent months reworking The Hot Tub Handbook instead of quickly repackaging blog posts.
- They scanned comments and reviews to add missing topics and deliberately delayed launch to improve usefulness.
