Do you feel like you are on a hamster wheel, always trying to find the right clients and keep consistent revenue coming into your business? In today’s episode, you will learn how to be strategic in attracting the right clients while staying in your unique niche. Melissa Kay, Lead Strategist at Tap the Potential, welcomes Donna Leyens to the podcast. The conversation covers how to identify your ideal clients, where to find them, and how to know what’s most important to them. 

Donna Leyens is the president and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction by providing tools, strategy, training, and support to business professionals who want to make a big impact by becoming small business growth strategists. 

Pumpkin Plan Strategists use The Pumpkin Plan Action Guide, a business growth program that Donna developed based on the methods in The Pumpkin Plan, a book written by her co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses scale and grow in profitability and size while allowing the owner to have time for a fulfilling life. Join us to learn how to reach your ideal clients using The Pumpkin Plan!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• The Pumpkin Plan is part of the Tap the Potential Solution to eliminate the guesswork in determining what your clients really want.
• The Top Client Assessment helps identify your ideal clients.
• Creating a niche and stepping away from PITA (“pain in the assets”) clients
• Your ideal client will align with your values and immutable laws!
• Understanding the value of a Wish List Interview–and how to make it work to connect ALL the dots, open up innovation opportunities, and save big on your marketing dollars
• Overcoming your natural resistance to Wish List Interviews—just get started with the first one!
• The Value of a Pumpkin Plan Strategist
• Donna’s takeaway: “The biggest advantage to me in ‘work supporting life’ is having the freedom to design my workday around what works for me.”

Links and Resources:

Connect with Donna Leyens: Website (Download the free Pumpkin Plan Booster Pack!), Email, LinkedIn, Facebook, the Pumpkin Planners Rock Facebook Group, and The Pumpkin Plan book

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Mentioned in this episode:

TapthePotential.com/assessment

Would you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.