Playing Big Means Treating Your Writing Like a Business (Ep 7)

In this Write Big session, Jenny Nash shares a story from her business mastermind about what it looks like to “play big.” From asking for help to boldly joining the conversation, Jenny shows how these small but brave moves apply directly to the writing life—and why writers need to see themselves as entrepreneurs. A quick dose of inspiration to stop playing small and write like it matters!

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EPISODE TRANSCRIPT

Jennie Nash

Hi, I’m Jennie Nash, and you’re listening to the Hashtag AmWriting Podcast. This is a Write Big Session where I’m bringing you short episodes about the mindset shifts that help you stop playing small and write like it matters. Today I want to share with you a specific example of what writing big could look like for you. Something happened to me in my business mastermind that was so cool. This is a mastermind that meets every week, and its business people who are running businesses just like mine. You submit questions about challenges you’re facing in your business, or decisions you have, or mindset shifts you need to make, and we get coached. And there’s also a lot of activity in the chat. Oftentimes, people are chiming in with things that they’ve tried or opinions or cheering people on or lifting people up. It’s a very engaged and active chat.

This is actually my second year in the mastermind, and I happen to be one of the people that a lot of other people look up to. This morning, in the middle of a conversation, somebody admitted that they had been studying my funnel and stalking my offers to see how I was doing what I was doing and to try to emulate it. She then said something along the lines of how she was obsessed with what I was doing and wanted to know how I made it happen. So this, to me, is a moment of playing big, because she’s new to the mastermind, and she’s looking up to me, and yet she was willing to make that comment and engage with me in that way, and she didn’t ask for anything specifically. She just commented that she admired what I was doing and was studying what I was doing. And so it gave me the perfect opportunity to say, would you like to get together offline — meaning, in a separate call from the mastermind some other day — and I’ll show you inside my funnel, and I’ll show you what I’m doing. I’m happy to help show you the architecture of the whole thing. And she, of course, was thrilled and accepted. And in my mind, even as she was doing it, I thought, this is exactly the way that you ask for help.

She didn’t come after me and say, will you teach me all your tricks? She didn’t even assume that I would answer any question in particular at all. She just made a comment and engaged with me in a very kind and thoughtful way and allowed me to make that offer. So I thought that was really cool. But then a second thing happened that amplified that moment, and I thought that was really cool too, which is that a third person saw this chat going on between us and jumped into our thread there and said, I would really like to join that call if it’s okay with the two of you. And again, this was such a bold move. So many of us would think, oh, I don’t want to horn in on their thing, or oh, maybe that’s piling on too much, or oh, I shouldn’t take up that much space, or be that forward, or whatever we might tell ourselves. And this person just very kindly— think she actually used the phrase; can I crash your party?—so she did it with a sense of humor and self-awareness.

And again, it allowed me and this other woman to say, of course, that would be amazing, no problem, let’s do it. And so the three of us made a plan to get together and do this work separately. Now it’s not just totally altruistic on my part. I love business models, and I love learning from other business people, so getting to see what they’re doing and inside their structures and thought processes is really useful for me as well. So you may be sitting here thinking, what on earth does this have to do with writing? And it has everything to do with writing, because every single one of us who are writing things are also entrepreneurs. And this term gets thrown around a lot — the author entrepreneur — or, you know, you’re starting a business, or whatever the words that people use are, but I don’t think writers take it seriously enough.

This idea that writing a book is launching a business—you are making a product, and you want people to buy that product. And I think more writers need to think of it like that, because nobody would launch a business with a product and not expect to invest in it and not expect to spend a lot of time, effort, energy, and money to bring that product to market. So often, writers think all we have to do is write the book, and our work here is done. We think that marketing is not our job, sales is not our job, thinking about the business is not our job, but it absolutely is our job. You absolutely have to learn how to think like an entrepreneur.

And so the lesson here for writers is, make sure that you’re part of communities where people are doing the work that you want to be doing around your book. That could be people who are doing things on TikTok or YouTube or Instagram or have really cool newsletters on Substack that you follow, but you want to get into communities where people are taking action and making moves, so that you can study what they’re doing, follow what they’re doing, maybe engage with them if there’s a particular situation in which that engagement is welcome, and then you need to put yourself out there and ask for help and ask for coaching and ask for guidance.

The thing about the business mastermind that I’m in is that it’s very expensive. People have committed a lot of money to it, and I think when people commit money, the energy follows. So people in this group are very engaged. They show up for the calls all the time. It is not a random group of strangers. And so there’s a sense inside the container that we’re all trying to do the same thing—we’re all trying to reach the same levels of success, we are all kind of in it together—and that’s a huge part of the reason why I was able to make this offer to these other people, because they’re not just random strangers coming at me from social media. I get those kinds of requests all day long. People who want to pick my brain—they literally say that—people who want answers to questions that really they shouldn’t ask, who make audacious asks about things. This is different because we’re all in a container together.

So if you’re thinking, I want that kind of mentorship, I want that kind of camaraderie, I want that kind of engagement so that when my book comes out, I will have a plan and a strategy and support in place to get it out into readers’ hands. And it may be that you have to find a community to invest in, or it may be that you have to invest your time in a way that you haven’t yet been investing—but playing big means putting yourself in the right spaces where you can ask these kinds of questions, make these kinds of connections with people, and ask for help. There were so many playing big moves in what went on this morning, and I just loved seeing it, and I loved being part of it, and I wanted to share that all with you in hopes that it might be inspiring. Until next time, stop playing small and write like it matters.

Narrator

The Hashtag AmWriting Podcast is produced by Andrew Perrella. Our intro music, aptly titled Unemployed Monday, was written and played by Max Cohen. Andrew and Max were paid for their time and their creative output, because everyone deserves to be paid for their work.

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