The GaryVee Audio Experience Talent Is the Variable | Interview with LightShed Live
Jul 13, 2020
An engaging interview reveals fresh insights on marketing strategies from top brands. The discussion dives into the shifting landscape of social media advertising, emphasizing the rise of platforms like TikTok and LinkedIn. Leadership challenges in adapting to consumer behavior and privacy regulations are examined. The conversation also highlights the evolving nature of video content and the unpredictable ad rates influenced by the pandemic. Don't miss the thoughts on the impact of podcast hosts in brand promotion and the future of sports marketing.
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Organic Reach and Underpriced Media
- LinkedIn and TikTok are the best platforms for organic reach, which is crucial for small businesses and individuals.
- Underpriced paid media options include pre-roll podcast ads on Spotify, Facebook, Instagram, and pre-roll YouTube ads targeted at search queries.
Improving Twitter's Ad Product
- Focus on improving Twitter's ad product to drive short-term business results, making it more impactful for customer acquisition.
- Explore innovative ad formats, such as interactive tweets and seamless transactions, to enhance user experience and engagement.
The Rise and Fall of Social Networks
- New social networks emerge regularly, similar to cable networks, providing opportunities for growth and learning.
- Experimenting with new platforms helps understand user behavior and adapt to evolving trends.