
Consulting Mastery Who will win in 2026?
Dec 15, 2025
Consultants face two mindsets as they approach 2026: the 'waiting posture' and the 'pivoter camp.' While many wait for their networks to reactivate, a proactive few are testing new offers and building relationships. The discussion highlights how waiting is a losing strategy and illustrates this with lessons drawn from COVID-era restaurants. Listeners learn that embracing change isn't just necessary—it's crucial for survival and success. The importance of making small pivots now to see significant benefits later is emphasized.
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Two Distinct Consultant Camps
- Consultants are splitting into two distinct camps based on how they respond to recent disruptions.
- The market hit many consultants similarly, but reaction determines future trajectory.
Past Pain ≠ Future Outcome
- Having a rough year doesn't mandate a pessimistic future; response matters more than past experience.
- Many consultants with the same setbacks end up on opposite trajectories because of mindset and actions.
Avoid The Waiting Posture
- Avoid the 'waiting posture' of hoping networks and markets simply return to prior norms.
- Do something materially different now or you risk ending up only where you started at best.
