
eCommerce MasterPlan The Cards2Cash Growth Story: SEO, Payments & Smart Scaling – with Caleb Slater
Caleb Slater is the managing director at Cards2Cash a platform enabling customers to sell unwanted gift cards. Founded in 2022 (when Caleb was just 16) it operates on a custom website, has recently expanded into Ireland, and has already grown to over £500k in annual sales.
In this episode, Caleb reveals how he scaled Cards2Cash with smart SEO, clever payment optimisation, and a huge focus on trust and customer experience. It’s a fast, practical conversation full of insights any eCommerce brand can apply right away.
Hit PLAY to hear:
- 🚀 How a 16-year-old founder built a £500k+ gift card marketplace from scratch.
- 🔍 The SEO strategy that now brings in 99% of Cards2Cash’s customers.
- 💸 The payment change that saved the business over £20,000 in fees.
- 🛍️ Why customer service became Caleb’s secret weapon for growth.
- 🤖 How he’s using AI (the right way) to cut workload without hurting CX.
- 🌍 The big expansion plans taking Cards2Cash across Europe next.
Key timestamps to dive straight in:
[03:37] Building a Website's Challenges
[07:43] Exceptional Customer Service Priority
[10:48] Gift Card Trading Trends
[15:11] Ensuring Effective AI Support
[17:56] Overcoming Payment Provider Challenges
[19:42] Global Expansion: Ireland to Germany
[20:24] Listen to Caleb’s Top Tips!
Full episode notes here: https://ecmp.info/575
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