Revenue Leaders Why Most Sales Teams Target the Wrong Customers | Revenue Leaders EP01
Dec 3, 2025
Sales teams often overlook the real issues: targeting, culture, and alignment. Discover why your ideal customer profile might be unclear despite appearances. Learn how high-performing teams plan decades ahead and the pitfalls of above-the-line campaigns. Uncover what true sales transformation demands and how to navigate internal resistance effectively. Regan shares strategies to create tailored ICPs for various services. This isn’t just another sales talk; it’s a deep dive into building a robust revenue culture and strategic execution.
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How GT Secured A Big Brand Partnership
- Regan credits GT's brand manager and CMO for driving the Jessica Fox partnership internally.
- She emphasises the role of executive and board alignment in approving the campaign.
Pick Brand Partners For Values, Not Just Fame
- Celebrity partnerships must match brand values to amplify ROI from expensive campaigns.
- Alignment of values makes above-the-line investments more authentic and effective.
Brand Spend Needs A Ten-Year Runway
- Effective brand campaigns require a decade-long foundation of culture and sales processes.
- Above-the-line advertising only pays off after sales methodology and culture are mature.