Aleric Heck is one of the world’s top YouTube advertising experts. He’s spent millions driving results for his clients and teaches entrepreneurs how to use YouTube ads to grow brands and generate real leads. As the founder of AdOutreach and YouTube Ads Academy, Aleric combines paid and organic strategies to help creators boost their YouTube presence—without sabotaging the algorithm or resorting to fake engagement.

On this episode we talk about:

How paid traffic really affects your YouTube channel (and when it actually harms it)
The difference between in-stream and in-feed ads—and which one drives authentic growth
Using YouTube’s new Boost feature wisely for channel growth
Why “buying subscribers” wrecks your watch time and channel authority
How to test and amplify top-performing videos for smart channel scaling

Top 3 Takeaways

Boosting videos is powerful—when you use in-feed ads, not skippable in-stream ads.
YouTube’s algorithm prioritizes real watch time and retention—not fake views or subscriber spikes.
Paid advertising should amplify content that’s already performing, not cover up weak videos or content gaps.

Notable Quotes

“The problem isn’t running ads—it’s using them the wrong way.”
“If your content is weak, no amount of paid exposure will make it last—it actually kills your watch time.”
“YouTube’s Boost feature just validates what we’ve known: authentic promotion supports real growth.”

Connect with Aleric Heck:

Website: AdOutreach.com

Instagram: @alericheck

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Make Money with YouTube Advertising | Aleric Heck