Entrepreneurs on Fire Investing in Art with Masterworks CEO with Scott Lynn
Apr 17, 2025
Scott Lynn, Founder and CEO of Masterworks, discusses transforming art into an investment class that rivals traditional markets. He emphasizes the importance of strategy over execution in solving the right problems. Listeners learn about viewing art as a long-term investment and the anticipated changes in the market over the next decade. Scott also shares insights on mentorship for entrepreneurs and plans to establish galleries in major cities that enhance the investor experience. Finally, he navigates the shift toward alternative assets like art and cryptocurrency.
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Strategy Before Execution Matters
- Strategy before execution is essential; focus on solving the right problem rather than just hard work.
- Great companies often succeed through superior strategy more than flawless execution.
Art's Strong Long-Term Returns
- Blue-chip art, especially post-WWII, has outperformed the S&P 500 by about 130-140% over 25 years.
- Investing in art traditionally requires millions of dollars, limiting access to ultra-wealthy individuals.
Scott's Personal Art Journey
- Scott started collecting mid-century abstract expressionist art after making money from startups.
- The idea for Masterworks came from seeing tokenization trends and wanting to fractionalize art ownership.