Will Laurenson shares his journey from startup to becoming a CRO (Conversion Rate Optimization) expert. Will discusses the significance of usability, anxiety, and motivation in CRO, drawing from his extensive experience in running tests and optimizing various businesses. Will's approach to CRO involves deep insights into user behavior and a focus on aligning products with customer needs, challenging the common pitfalls of assuming product-market fit based solely on initial traction or advertising success. Chapters: 0:00 - Introduction to Will Laurenson’s CRO Journey 2:30 - Transitioning from startups to founding Customers Who Click 6:15 - Understanding the usability, anxiety, and motivation in CRO 10:45 - Onboarding process and working with clients at Customers Who Click 15:20 - The UAM Method: Usability, Anxiety, and Motivation in CRO Will's podcast: https://customerswhoclick.carrd.co/ Will on LinkedIn: https://www.linkedin.com/in/willlaurenson/