The Thoughtful Entrepreneur 1649 – Organic Marketing with Jeanne Omlor
Aug 27, 2023
21:35
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Profits Strategist & Online Business Coach, Jeanne Omlor.
Jeanne Omlor is a seasoned business profit strategist who works with coaches, consultants, and service providers. Her clientele ranges from newbies in the industry to seasoned professionals. Jeanne's expertise lies in helping businesses maximize client acquisition without needing paid ads. She has mastered the art of organic marketing, leveraging social media profiles to attract clients through compelling content.
Jeanne emphasizes the importance of focusing on and mastering one platform rather than spreading oneself too thin. She advises against the temptation of chasing shiny objects. Instead, she recommends finding a medium, such as podcasting, and becoming an authority on that platform.
Jeanne also highlights the importance of clear messaging and visuals and intriguing and compelling content that fascinates and intrigues the audience. She acknowledges that some people may perceive organic marketing as a lot of work or activity they're not excited about. However, Jeanne compares it to learning any skill, such as playing the piano, which requires coaching, training, and commitment. She encourages listeners to approach organic marketing with the same dedication and seek guidance to avoid going down the wrong track.
Key Points from the Episode:
- Maximizing client acquisition without paid advertising
- Leveraging social media profiles to attract clients through compelling content
- Importance of focusing on one platform and becoming an authority on it
- Clear messaging, visuals, and intriguing content for audience engagement
- Comparing organic marketing to learning a skill and the need for coaching and commitment
- Indicators of being on the right track in business and the role of coaching
- Engagement on social media doesn't always lead to clients, but can be leveraged for conversions
- Importance of reviews and positive results in determining credibility