Andreas Heyden, CEO of DFL Digital Sports, joins SportsPro managing director Nick Meacham to discuss the innovation and production behind the Bundesliga.
Launched almost ten years ago, DFL Digital Sports is a subsidiary of the Bundesliga with the objective of driving all of the German soccer league's production and innovation as a media business.
Andreas has been with the organisation more than six years, and is always one of the smartest people in the room. In this podcast, we dig into the Bundesliga's OTT strategy, how it uses data, works with tech startups and is driving a new fan experience through a range of innovations being rolled out across its channels.
