Optimal Work Daily - Career, Productivity and Entrepreneurship

1649: [Part 2] How to Find Clients for a Service-Focused Side Hustle by Claudia Pennington with Side Hustle Nation

Apr 6, 2025
Claudia Pennington dives into effective strategies for landing clients in service-focused side hustles. She emphasizes proactive outreach and leveraging existing networks for quick results. Facebook groups emerge as valuable spaces for building meaningful relationships and attracting potential clients. The key takeaway? Engage actively where your clients are already spending their time. This practical guide helps reduce overwhelm and builds momentum for aspiring entrepreneurs.
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ADVICE

Set Boundaries

  • Set clear boundaries for your side hustle work hours.
  • Avoid burnout by saying no and prioritizing quality over quantity.
ADVICE

One Client Focus

  • Focus on one client at a time initially.
  • This allows for better service and builds stronger relationships.
ANECDOTE

Referral Snowball

  • Claudia helped her accountant with website traffic, leading to potential referrals.
  • One client's referrals created a snowball effect for her business.
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