Daybreak

It made perfect sense for Zomato to go down the fintech route. Until it didn’t.

Sep 4, 2024
Explore the abrupt shift of non-financial giants, like food delivery, exploring fintech opportunities during a funding frenzy. Discover how Zomato's ambition for a Non-Banking Financial Company license took a backseat as market dynamics changed. Funding for Indian fintechs plummeted from nearly $9 billion in 2021 to a mere $2 billion by 2023. Delve into the challenges that have reshaped the landscape, leaving companies reassessing their strategies in this evolving environment.
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