đ¤ WTF is happening on LinkedIn?? (& Why I Left the Platform After 14 Years)
Jul 29, 2024
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Dive into the evolution of LinkedIn, tracing its journey from a networking tool to a bustling social media powerhouse. Discover the cringe-worthy moments that plague the platform and how this has altered the landscape of thought leadership. Explore personal insights on the shifting nature of online engagements and the decision to step away after 14 years. Join the conversation about the future of professional networking in a world dominated by social media.
LinkedIn has transformed from a professional networking tool to a content-driven platform, leading to superficial interactions and spam.
The host's decision to leave LinkedIn after 14 years reflects a growing disconnection between personal values and the platform's practices.
Deep dives
Transformation of LinkedIn
LinkedIn has evolved significantly since its launch in 2002, transitioning from a digital resume and networking platform to a comprehensive social media site. Initially, users joined to present their work histories and connect professionally, with features like targeted advertising boosting its usage over the years. By 2011, the introduction of functionalities such as âApply with LinkedInâ took it into the recruiter space, enhancing its utility for job seekers. This transformation peaked with the growth of content creation tools and the advent of features like the Top Voices program, indicating a departure from its original purpose.
Shift in User Experience
As LinkedIn adopted a more traditional social media structure, the emphasis moved from relationship-building to content broadcasting, impacting user interactions on the platform. The introduction of creator mode and other features catered to content producers, leading to a feed-centric experience that overshadowed personal profile usage. The shift to this model has prompted users to encounter an influx of spammy messages and superficial content, deviating from LinkedIn's initial focus on meaningful professional connections. Consequently, many former users are reassessing their presence on the platform, as it increasingly resembles other social media sites.
Personal Decision to Leave
After fourteen years on LinkedIn, the decision to leave stemmed from the realization that the platform was no longer aligned with personal and professional values. This departure was marked by an overwhelming sense of obligation to engage in a space filled with content that often felt disingenuous and contrived. The increase in spammy communication and the pressure to conform to social media norms highlighted the platform's departure from its founding principles. Ultimately, this choice reflects a broader sentiment among users who may be reevaluating the sustainability of their presence on platforms that prioritize content creation over genuine networking.
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The Transformation of LinkedIn: From Networking Tool to Social Media Platform
This one goes out to my all my Top Voicesâ˘ď¸ out there. Today weâre talking about LinkedIn!
Tune in to hear me unpack:
A timeline of LinkedInâs evolution
The difference between Social Networking & Social Media
The phenomena of LinkedIn Cringeâ˘ď¸
How LinkedIn has changed thought leadership at large
Why I decided to (finally) leave LinkedIn
And ICYMI â this episode has been pulled out from behind the paywall of Off the Grid Clubhouse! 𤸠Join today for weekly episodes like this + secret emails all summer long. Only $5/mo or $50/year.